To believe this cycle will be anything but a disaster for Republicans is to believe the political laws of gravity have been suspended. Simply put: what goes up, must come down. Political ascendency in American politics is temporary and cyclical. The party that controls the White House loses seats. And badly. Eisenhower lost forty-eight house…

“Finally, we have a campaign device which gives the candidate almost unlimited opportunity to direct the message to precisely that segment of the electorate he believes is important to his success.” * This quote sounds like it could be a sales pitch from any number of the new data or digital advertising firms. Imagine being…

There has always been a disturbing trendiness among political consultants. We are always pushing a new technique or style that is a game changer for the next election. (Admission: we are probably guiltier than most for creating the “latest trend.”) The fact of the matter is people have always voted first for candidates who had…

I scratched a long-standing itch last year and taught a full college semester. One of the warnings I received was to beware of the millennials. I was told they’d be lazy, disinterested, constantly on their phones, etc. You know the clichés. Nothing could have been further from reality. Like every generation they have their own…

For half a century political ads were only seen on television screens. In 2017, television as the sole viewing device for commercials is a quaint notion. According to Nielsen¹, people now watch as much content as on non-TV screens as they do Live TV. This creates its own series of problems for creative execution. For…