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Think Like An Octopus

Think Like An Octopus

> Posted by Chris Mottola on 2 February 2018

For half a century political ads were only seen on television screens. In 2017, television as the sole viewing device for commercials is a quaint notion. According to NielsenĀ¹, people now watch as much content as on non-TV screens as they do Live TV. This creates its own series of problems for creative execution. For…